The gambling industry is highly competitive, which means that operators need to invest in their branding in order to position themselves on the market. This includes creating an attractive logo.
When designing a logo, there are a few things you should always have in mind, especially when it comes to sports betting logos. First and foremost, you need to make sure that the client‘s needs are met to the fullest because if the client is unhappy with the final result, all your efforts will have been in vain.
Designing a perfect logo which stands out from the competition means doing a lot of research, and it goes without saying – putting in a lot of effort. Make sure to have clear instructions from your client because if there is a little bit of misunderstanding, there could be a lot of problems. You should know what their target audience is, whether they have a dominant sport when it comes to betting, whether they like a minimalistic or elaborate design, which colour patterns they prefer, what their take on fonts/sports icons is, and whether they like the 3d style or not.
You need to generate lots of ideas. There are plenty of logos out there, and you are entrusted with the task of creating something unique, eye-catching and memorable. The sports betting logo should typically contain the text and a graphic shape and should be an ideal combination that represents wagering and sports. Because such logos usually contain a (foot)ball, try to think of something other than that.
Do your research
It goes without saying that you should never copy someone else‘s work and steal their ideas, but browsing through Pinterest, Logopond or Behance can give you some inspiration. Which logos catch your attention? Notice interesting solutions and why they work so well, but try to bring your own twist into it. If the majority of sports betting logos is represented by the company‘s logotype only, can you add something to it to make it stand out?
Explore various fonts
This is maybe the most important task of all because fonts come in all shapes and sizes. A font can make or break a logo, so you need to make sure to choose the right one. You can find a vast collection of sports fonts, and what typically distinguishes them is that they are simple but thick, typically with the cut under 45 degrees edges. They should be easy to read and clear. Some designers make the mistake of thinking that the font should be complex, embellished, etc., but in this case, simplicity is what you should go after.
Choose your favourite
Take a look at logos that you think are better than others and try to choose the best one. Ask yourself the following questions: Can someone tell what the logo is about just looking at it? (Is it perfectly clear that it is related to sports betting?) Is it unique? (Or does it look like another logo?) Is it easy to notice? (Does it catch your eye or melts into the background?) Will it be relevant ten years from now? (Or will it be completely outdated and forgettable?)